Spotlight
Come and meet Brian Friedman in our newly opened Flagship store in the heart of Covent Garden London
Brian Friedman from ITV’s The X Factor will be making an appearance in our store for signings on Monday November 24th between the hours of 12 noon and 2pm
Brian Friedman, who is currently the Creative Director on ITV’s The X Factor, designed BFree dance shoes to meet the demands of the fusion dance styles of which he is one of the world’s leading experts—styles in which jazz, contemporary and hip-hop run seamlessly together. All shoes have a large tongue that looks great either up or flipped out, and feature Brian’s signature style with the Brian Friedman logo on the sides and tongue, a contoured EVA footbed and a dance patterned rubber sole with spin spots for pirouettes and stability. The BFree (BF2) has a lightweight breathable combination upper with smooth action leather, soft suede overlays and mesh foam with tricot, a brushed nylon tongue lining and poly cotton laces. The BFree Elite (BF1) is a step up with its top quality full-grained leather, premium quality foam-free woven Spacer Mesh and innovative ventilation port holes for air circulation around the dancer’s foot.
Check out the BF1’s and BF2’s and other innovative styles from
Frontline
BFree Elite BF1/BF1A
Click here to buy 
BFree BF2/BF2A
Click here to buy
Brian is not our only celebrity sighting in the store……Since our opening in August we have had through the doors - Penelope Cruz, Jennifer Ellison, Wayne Sleep, Rachel Stevens (Currently on Strictly Come Dancing) Adam Garcia and Pink to name but a few…
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